The advertisement suggests that white people have a responsibility to teach others cleanliness, implying that white people are superior and others are inferior. It describes colonies as "dark corners of the earth" that need to be "brightened," indicating that Europeans should improve less developed regions like Africa and South Asia with their culture. This racist view likens European nations to soap, as if they clean up and replace what they see as bad in the colonies with something better. Thus, the advertisement uses racism to promote imperialism.

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The advertisement suggests that white people should teach others how to be clean, making it seem like white people are better than everyone else. It talks about places like Africa and South Asia as "dark corners" that need to be "brightened," which means they think Europeans should make these areas better with their culture. This idea compares European countries to soap, saying they clean up what's seen as bad in other places. So, the advertisement uses racist ideas to support imperialism.