Text 1

Question

The live music festival business is growing in event size and genre variety. With so many consumer options, organizers are finding ways to cement festival attendance as a special experience worth sharing. This phenomenon is linked to the growing “experiential economy,” where many find it gratifying to purchase lived experiences. To ensure a profitable event, venues need to consider the overall consumer experience, not just the band lineup.
Text 2
Music festival appearances are becoming a more important part of musicians’ careers. One factor in this shift is the rising use of streaming services that allow access to huge numbers of songs for a monthly fee, subsequently reducing sales of full-length albums. With this shift in consumer behavior, musicians are increasingly dependent on revenue from live performances.
Based on the texts, both authors would most likely agree with which statement?
Choose 1 answer:
Choose 1 answer:
(Choice A) Changing consumer behaviors are leading to changes in music-related businesses.
A
Changing consumer behaviors are leading to changes in music-related businesses.
(Choice B) Consumers are more interested in paying subscription fees to stream music than in attending music festivals in person.
B
Consumers are more interested in paying subscription fees to stream music than in attending music festivals in person.
(Choice C) The rising consumer demand for live music festivals also generates higher demand for music streaming platforms.
C
The rising consumer demand for live music festivals also generates higher demand for music streaming platforms.
(Choice D) Consumers’ growing interest in purchasing experiences is mostly confined to the music industry.
D
Consumers’ growing interest in purchasing experiences is mostly confined to the music industry.

Answer 1

The correct answer is:

(Choice A) Changing consumer behaviors are leading to changes in music-related businesses.

Both texts discuss how shifts in consumer behavior—toward valuing live experiences and streaming services—are impacting the music festival industry and musicians’ reliance on live performances.