Steve and his business partner, Steve, opened a used car lot called "The Two Steves" and created business cards with their logo. Bases on this information, which aspect of the marketing mix are they MOST likely to rely on for marketing?

Answer 1

Based on the given information, Steve and his business partner are most likely to rely on the aspect of the marketing mix called "promotion" for marketing.

Promotion activities involve communicating and promoting the value of a product or service to potential customers. In this case, by creating business cards with their logo, Steve and his business partner are actively promoting their used car lot to potential customers. They may also use other promotional tools such as advertising, social media marketing, and personal selling to attract potential customers and generate sales for their business.