The phrase "Status Quo: perceived quality" refers to the current perception of the quality of a product or service among consumers. This suggests that the existing quality is seen in a certain light but may not necessarily reflect the actual quality or potential improvements.
When you talk about "suggest better quality, target quality-conscious consumers," it means that businesses should aim to enhance their product or service quality to appeal to consumers who prioritize quality in their purchasing decisions. Quality-conscious consumers are those who are particularly attentive to the quality features, reliability, and overall value of what they are buying.
In simpler terms, it means that companies should work on making their products or services better to attract customers who care a lot about quality.