State the purpose of the questionnaire, who will be questioned, and how they will be questioned. You decide the purpose, the type of questions used, and whether the questionnaire is administered in person or through email. You must also decide on the most appropriate sampling technique to use. This considers who should receive the questionnaire (e.g., a random sampling, sampling from specific groups of people with similar characteristics, sampling from different locations, sampling from people who have used a product you are asking about, a sampling from a convenient group, etc.).

Answer 1

Purpose of the Questionnaire:

The purpose of the questionnaire is to gather insights on customer satisfaction and user experience regarding a recently launched mobile application for personal finance management. The goal is to understand users’ perceptions, identify areas for improvement, and gauge overall satisfaction to inform future updates and features.

Target Population:

The questionnaire will be directed toward existing users of the mobile application who have actively engaged with it over the past three months. This ensures the feedback is relevant and based on current user interactions.

Method of Questioning:

The questionnaire will be administered via email. This format allows for easy distribution to a larger audience, and users can complete the questionnaire at their convenience. To encourage participation, a brief introduction explaining the purpose of the questionnaire and a note on how the feedback will be used will be included in the email.

Type of Questions:

The questionnaire will consist of a mix of question types, including:

1. Closed-Ended Questions: (e.g., multiple choice, Likert scale)

   • “How satisfied are you with the overall user experience of the app?” (1-5 scale)
   • “What features do you use most frequently?” (Select all that apply)

2. Open-Ended Questions:

   • “What do you like most about the app?”
   • “What improvements would you suggest for the app?”

Sampling Technique:

A stratified random sampling technique will be employed. The user base will be divided into different segments based on specific characteristics such as age, location, and frequency of app usage. This allows for a more nuanced understanding of user satisfaction across different demographics and usage patterns, while still maintaining randomness within each stratum.

By using this approach, we aim to ensure that our sample represents the diversity of our user population and captures varied insights based on different user experiences with the app.