The term you're looking for is Figurative Language. It refers to expressions that go beyond the literal meaning of words in order to create special effects or convey complex ideas. Here’s a brief overview of the specific types you mentioned:
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Personification: Giving human traits or characteristics to non-human entities or inanimate objects (e.g., "The wind whispered through the trees").
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Simile: A comparison between two different things using "like" or "as" (e.g., "As brave as a lion").
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Hyperbole: An exaggerated statement not meant to be taken literally (e.g., "I'm so hungry I could eat a horse").
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Metaphor: A direct comparison between two unlike things without using "like" or "as" (e.g., "Time is a thief").
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Idiom: A phrase or expression that has a figurative meaning different from its literal meaning (e.g., "It's raining cats and dogs" means it's raining heavily).
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Literal Language: Language that means exactly what it says, without any embellishments or interpretations (e.g., "The cat is on the roof" means just that).
In summary, figurative language encompasses various techniques that enhance writing and speech by adding depth and creativity.