It seems you are looking to categorize different types of expectations, actions, strategic statements, research methods, and marketing information systems. Here’s a breakdown of the phrases you provided:
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Specific, measurable, short-term expectations:
- These refer to clear and quantifiable goals that can be achieved in a relatively short period of time, helping to track progress effectively.
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Specific actions which advance the strategy and achieve an end result:
- This describes tactical steps or initiatives undertaken to implement a broader strategy, aimed at reaching predefined objectives.
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Broad, long-term expectations for future achievements:
- This pertains to overarching goals or aspirations that are intended to be realized over an extended time frame, often reflecting the vision of an organization.
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Statements describing the overall approach to how goals and objectives will be achieved:
- These are strategic frameworks or guiding principles that outline the methods and pathways to reach set goals.
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Structured research which uses the scientific method and standardized questions to make generalizations and predictions; includes questionnaires, surveys, and experiments:
- This refers to empirical research methodologies that leverage systematic data collection and analysis techniques to derive insights and test hypotheses.
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System for gathering and organizing marketing information used in decision-making:
- This describes a marketing information system (MIS), which is a structured process for collecting, analyzing, and distributing information relevant to marketing activities and strategic decision-making.
If you need any further elaboration on these points or how they relate to a specific context, feel free to ask!
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