Social media sites like Facebook collect a large amount of personal data, like their user’s age, location, and interests, and often note which ads the user has clicked on. In what format could Facebook sell this information in order to help advertisers create customized ads on their sites?

Question

a. customer databases

b. accounting spreadsheets

c. financial reports

d. viral marketing information

Answer 1

a. customer databases

Selling information in the form of customer databases would allow advertisers to access detailed profiles and data about users, helping them to create customized ads targeting specific demographics, interests, and behaviors.