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Sir Fluff will encourage his followers to try Fab Fido treats and post about their experience, tagging @FabFido and Sir Fluff himself in their posts. This will get followers to try the treats (and hopefully love them!) and share not only the treats, but Sir Fluff, too. Place your idea for a user- generated content event here.

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Event Title: #FabFidoChallenge

Event Overview: The #FabFidoChallenge is a fun and engaging user-generated content event designed to encourage pet owners to try Fab Fido treats and share their experiences on social media. Participants will be invited to showcase how their furry friends enjoy the treats, and in return, they will have a chance to win exclusive prizes and be featured on Sir Fluff’s social media channels.

Event Details:

  1. Challenge Launch:

    • Announce the #FabFidoChallenge on Sir Fluff’s social media platforms with vibrant visuals and an engaging video of Sir Fluff enjoying Fab Fido treats, highlighting their benefits and flavors.
    • Create a dedicated event page or post where followers can learn how to participate.

  2. Participation Steps:

    • Try the Treats: Followers will be encouraged to purchase any Fab Fido treat for their pets.
    • Capture the Moment: Pet owners will take fun and creative videos or photos of their pets trying the treats, expressing their excitement, or showing their reactions.
    • Post & Tag: Participants will post their content on their social media accounts using the hashtag #FabFidoChallenge, and tag @FabFido and @SirFluff in their posts to ensure proper tracking.

  3. Sharing Content:

    • Encourage participants to share their stories and experiences, focusing on the joy and health benefits of Fab Fido treats.
    • Highlight unique themes each week (e.g., "Treat Time Tuesday," "Fido’s Favorite Flavor Friday") to keep the momentum going and encourage multiple posts.

  4. Incentives for Participation:

    • Weekly Prizes: Offer weekly prizes such as gift baskets filled with Fab Fido treats, exclusive merchandise, or social media shoutouts.
    • Grand Prize: At the end of the challenge period, select a grand prize winner who will receive a year’s supply of Fab Fido treats, a feature on Sir Fluff’s page, and a virtual meet-and-greet with Sir Fluff.
    • Highlight Participants: Regularly feature standout posts on Sir Fluff’s social media, providing followers with recognition and encouraging others to join in.

  5. Engagement:

    • Engage with participants by liking, commenting, and sharing their posts, creating a community around Fab Fido treats.
    • Host live Q&A sessions or giveaways during the challenge period to maintain excitement and interaction.

Timeline:

  • Duration: 4 weeks
  • Kick-off: Announce the challenge on a specific date, promoting it heavily during the first week to build momentum.
  • Conclusion: Announce weekly winners every week leading up to the grand prize announcement at the end of the 4-week challenge.

By creating the #FabFidoChallenge, Sir Fluff can effectively encourage his followers to engage with the brand, create shareable content, and foster a sense of community around Fab Fido treats.