Simone Biles is a very famous gymnast who helps team USA win many national and Olympic medals when I company uses her to advertise their line for athletic wear what type of advertising are they using?

Answer 1

When a company uses Simone Biles to advertise their line of athletic wear, they are employing celebrity endorsement advertising. This strategy leverages Biles' fame and positive reputation to promote their products, as her success and status in the gymnastics community can influence consumers' perceptions and purchasing decisions. This type of advertising aims to evoke trust and appeal, suggesting that if a highly skilled athlete like Biles uses or endorses the product, it is likely to be of high quality and effective for athletic performance.