Simone Biles is a very famous gymnast who has helped Team USA win many national and Olympic medals. When a company uses her to advertise their line of athletic wear, what type of advertising are they using?
(1 point)
Responses
bandwagon approach
bandwagon approach
emotional appeal
emotional appeal
price appeal
price appeal
testimonial
testimonial
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1 answer
The correct answer is testimonial. When a company uses Simone Biles, a famous gymnast, to advertise their line of athletic wear, they are using a testimonial approach. This means they are using a well-known and respected figure to endorse their product, hoping that consumers will be influenced by Biles' success and association with the brand.