Sijara is working on a marketing plan for her toy company’s new doll line and believes that that her corporation needs to modify their existing dolls to include a more global approach in terms of clothing and hair color to meet the needs of the new markets. What strategy is Sijara looking to employ for her corporation?
A.
market development strategy
B.
competitive advantage
C.
differentiated marketplace
D.
diversification strategy
1 answer
D. diversification strategy