Sethi, S., Veral, E., Shapiro, H., & Emelianova, O.. (2011). Mattel, Inc.: Global Manufacturing Principles (GMP) - A Life-Cycle Analysis of a Company-Based Code of Conduct in the Toy Industry. Journal of Business Ethics, 99(4), 483-517. Retrieved August 2, 2011, from ABI/INFORM Global.

While this is an interesting case study, it is a very lengthy and also fairly complex one as well. To this extent, I don’t want you to simply recount the storyline of the article in your response to the requirements. Rather, I want you to locate and critically evaluate the salient issues of business ethics, and analyze them within the context of virtue ethics - and the questions that I have posed for you below.

In a 5-7 page paper (not including your cover page and references), please address the following:

1) What I would like for you to do is to choose three (3) "virtues" and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.

2) Next, apply each of the three virtues you have chosen to the case. Tell me how each of the virtues you've chosen might have been used to appropriately guide the actions and policies of the company. You may discuss how each relates to working conditions, worker safety, fairness, attitudes towards the environment, etc.

3) Which of the three normative ethics we've studied - i.e., deontological, utilitarian, or virtue - do you believe is most useful in evaluating the Mattel case? Why?

4 answers

How would you like us to help you with this assignment?
1) What I would like for you to do is to choose three (3) "virtues" and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.

2) Next, apply each of the three virtues you have chosen to the case. Tell me how each of the virtues you've chosen might have been used to appropriately guide the actions and policies of the company. You may discuss how each relates to working conditions, worker safety, fairness, attitudes towards the environment, etc.

3) Which of the three normative ethics we've studied - i.e., deontological, utilitarian, or virtue - do you believe is most useful in evaluating the Mattel case? Why?
Hamous, from yesterday. Thanks for the Florida hitosry book tip. It looks really good. In the same genre, my favorite Texas historian is J. Frank Dobie.Short bio.James Frank Dobie (September 26, 1888–September 18, 1964) was an American folklorist, writer, and newspaper columnist best known for many books depicting the richness and traditions of life in Texas ranging from Cortez to early Texas raching.He taught in the English department at the University of Texas for many years and was a lecturer on U.S. history at Cambridge during World War II.His creedoI feel no resentment so strongly as that against forces which make men and women afraid to speak out forthrightly. The noblest satisfaction I have is in witnessing the up movement of suppressed individuals and people. I make no pretense to having rid myself of all prejudices, but at times when I have discovered myself freed from certain prejudices, I have felt rare exhilaration.For me, the beautiful resides in the physical, but it is spiritual. I have never heard a sermon as spiritual in either phrase or fact as, “Waters on a starry night are beautiful and free.� No hymn lifts my heart higher than the morning call of the bobwhite or the long fluting cry of sandhill cranes out of the sky at dusk. I have never smelled incense in a church as refining to the spirit as a spring breeze laden with aroma from a field of bluebonnets.Not all hard truths are beautiful, but beauty is truth. It incorporates love and is incorporated by love. It is the goal of all great art. Its presence everywhere makes it free to all. It is not so abstract as justice, but beauty and intellectual freedom and justice, all incorporating truth and goodness, are constant sustainers to my mind and spirit.
) What I would like for you to do is to choose three (3) "virtues" and then provide a clear definition of each. For example, you might choose such virtues as temperance, justice, honesty, fairness, generosity, or kindness. Be sure that you define each virtue using a quality and objective secondary source.