True. Service guarantees are most effective when buyer resistance is low because consumers are more likely to be receptive to the promise of a guarantee. In situations where buyers have confidence in the service provider, or if they perceive a lower level of risk in trying the service, they are more likely to take advantage of guarantees that offer assurance and build trust. Conversely, when buyer resistance is high, customers may be skeptical of guarantees, questioning their validity or the likelihood of fulfillment.
service guarantee work best when buyer resistance is low
true or false
1 answer