Sasha is in the market for a new purse. She is trying to decide between Kate Spade and Michael Kors. Sasha is willing to pay a lot of money for these purses because she believes there is value in owning name brand purses. Which term BEST describes Sasha’s feeling?
A.
target market
B.
publicity
C.
personal selling
D.
possession utility
1 answer
D. possession utility
1 answer