Sam runs a small cosmetics business and employs a variety of different strategies to encourage customers to purchase their products or services. Which one of the 7Ps is being described here?
A process
B people
C place
D promotion
3 answers
D promotion
is this right
Yes, you are correct. The strategy mentioned in the statement, encouraging customers to purchase products or services, falls under the promotional aspect of the 7Ps of marketing.
1 answer