Russell wants to encourage his friends to play flag football on his city team thus coming season. He decides to craft a social media post to get the word out. Which of the folliwing lines in his post caption appeals to ethos?

1 answer

When crafting a social media post to encourage his friends to join the flag football team, Russell should consider various rhetorical techniques to make his appeal more effective. Ethos refers to the credibility or ethical appeal of the speaker. Lines that appeal to ethos often highlight the speaker's or an organization's qualifications, trustworthiness, or authority on the subject. Here are a few example lines that could appeal to ethos:

1. "Having played on the city team for 3 years now, I can confidently say it's a fantastic experience."
2. "Our coach, who has over 10 years of coaching experience, ensures we get the best training."
3. "Join us and be part of a team that has won the city championship twice!"
4. "I’ve seen firsthand how playing on this team can boost your skills and sportsmanship."

Each of these lines aims to establish credibility, either by emphasizing Russell's experience, the expertise of the coach, the team’s achievements, or the personal benefits of being on the team.