To find the unit rate of beads per bracelet, you need to divide the total number of beads by the number of friends (or bracelets).
Ruby has a total of 156 beads and she is making bracelets for 12 friends.
So, the calculation is:
\[ \text{Unit rate of beads per bracelet} = \frac{\text{Total beads}}{\text{Number of friends}} = \frac{156}{12} = 13 \]
Therefore, the unit rate of beads per bracelet is 13 beads per bracelet.