To find the average number of beads per bracelet, we need to divide the total number of beads by the number of friends (or bracelets).
Ruby has 156 beads and 12 friends:
\[ \text{Average number of beads per bracelet} = \frac{\text{Total beads}}{\text{Number of friends}} = \frac{156}{12} \]
Now, performing the division:
\[ \frac{156}{12} = 13 \]
Therefore, the average number of beads per bracelet is \( \boxed{13} \).