To find the unit rate of beads per bracelet, you need to divide the total number of beads by the number of friends (or bracelets).
Ruby has 156 beads and 12 friends, so the calculation is:
\[ \text{Beads per bracelet} = \frac{156 \text{ beads}}{12 \text{ friends}} = 13 \text{ beads per bracelet} \]
Thus, the unit rate of beads per bracelet is 13 beads.