River is trying to figure out what kind of distribution channel to use for a new online business. While they want something efficient, they have very little capital to invest in this aspect of the business. Based on this, what might be the best option for River?
(1 point)
• a direct distribution channel
• an indirect distribution channel
• a multi-level distribution channel
• a singular distribution channel
1 answer
An indirect distribution channel would likely be the best option for River, as it typically requires less upfront capital investment compared to direct or multi-level distribution channels. This would allow River to reach customers efficiently and cost-effectively through intermediaries such as retailers or online marketplaces.
1 answer