Retin-A is a topical ointment originally developed for the treatment of severe cases of acne and related skin disorders. An observed side benefit resulting from use of this product is its beneficial effect on aging skin. If the manufacturer of this product decided to pursue the latter market, what type of a growth strategy would it be pursuing?

Answer 1

The manufacturer was appealing to teens and young folks, now the focus is older folks.

Are there side effects which will be a problem for older folks? Such as super sensitivity to Sun?

Isn't it a prescription product? So before, GP and dermotolists were Rx-ing it, so now the manufacturer has to convince family doctors serving the aging to prescribe it.