Question

researchers have defined the marketing problem what is the next step in the marketing research process.
design the study
recommend a solution
collect the data
interpret the data

Answer 1

The next step in the marketing research process after defining the marketing problem is to design the study. This involves determining the research objectives and questions, identifying the target population and sampling techniques, selecting the research method (e.g., surveys, interviews, experiments), and planning the data collection process. Once the study design is finalized, the next steps would typically be to collect the data, interpret the data, and then recommend a solution based on the findings.