Research different phone cases. Select one case that is a good compromise between function and fashion that you believe would appeal to a consumer your age. A good place to start would be to go to an online shopping website and search for “phone cases” and see what comes up. Read the reviews to see how well the phone cases hold up and pick one that protects the phone the best and one that is most aesthetically pleasing to you.

Question

Once you’ve selected your case, write a list of improvements that could be made to the phone case to either increase its functionality or its looks. These may include the type of material, size, and other features. If appropriate, include your phone case test results to justify your modification.

For increase in function, explain what new material you would add to the case and your rationale for using the material. Once again, use the test results from the first 21st Century activity to justify your modification.

Finally, write a review or create a presentation that showcases these suggested modifications. Include a pros and cons analysis of the product. Imagine the target audience for this assignment is the companies that make these two brands of phone cases. Try your best to make the most compelling argument. Record all your work in your notebook. If you choose to do a written review, it can either be written in your notebook or completed online. A presentation should be in a digital format. You will upload your review or presentation at the end of this portfolio.

Answer 1

Phone Case Review and Suggested Improvements

Selected Phone Case: OtterBox Symmetry Series

Overview: The OtterBox Symmetry Series case strikes a good balance between function and fashion. It is designed for durability while also offering a sleek, stylish look—a key appeal for younger consumers. With a slim profile yet robust protection against drops and scratches, the Symmetry Series provides both style and security.

Pros:

• High protection against drops (military-rated drop protection)
• Slim design that fits easily in pockets
• Variety of colors and designs available
• Easy to install and remove

Cons:

• Slightly higher price point compared to some competitors
• Limited grip can lead to slippage in hand

Improvements to Enhance Functionality and Aesthetics

1. Material Enhancement:

   • Current Material: The case is primarily made of polycarbonate and synthetic rubber.
   • Suggestion: Incorporate a shock-absorbing silicone layer inside the case. This material could provide additional cushioning on impact, ideal for reducing the risk of damage during drops.

   Rationale:

   • Tested drop results indicate that while the Symmetry Series offers solid protection, a significant drop onto a corner led to some minor impact marks. A layer of silicone would absorb shock better and distribute the force more evenly, minimizing damage to the phone.

2. Grip Improvement:

   • Current Design: The exterior finish is somewhat smooth which can make the case slippery.
   • Suggestion: Introduce a textured grip on the sides of the case using a rubberized material for better hold.

   Rationale:

   • Consumer feedback frequently mentions slippage as an issue, especially for active individuals. Citing user reviews, many prefer cases that stay secure in the hand. A textured grip will provide confidence against accidental drops, fulfilling a functional need.

3. Customization Options:

   • Current Selection: Limited pre-set colors and patterns.
   • Suggestion: Offer a customization platform where users can design their cases with personal graphics, images, or text.

   Rationale:

   • The demand for personalized products is increasing among younger consumers. Aside from appealing aesthetics, customized designs can lead to better brand loyalty and user satisfaction as individuals feel a personal connection to their devices.

Review Summary

Pros:

• The Symmetry Series provides excellent protection against drops while maintaining a stylish aesthetic.
• Potential improvements such as the addition of a silicone layer for shock absorption and enhanced grip would increase overall functionality.

Cons:

• The case has a higher price point, which could deter budget-conscious consumers, especially students.
• Current designs may lack the necessary grip and personalization options for users who desire a unique look.

Conclusion

In proposing these enhancements, the OtterBox Symmetry Series could elevate its appeal further among younger consumers seeking a blend of fashion and functionality. By prioritizing the addition of shock-resistant materials and improved grip along with opportunities for personalization, OtterBox will not only strengthen its market position but also foster deeper connections with its target audience. The combination of highly protective and unique style is crucial in today’s competitive phone case market.

Target Audience for Presentation

This review is aimed at the product development teams and marketing departments of OtterBox to consider the adjustments that would capitalize on current consumer trends and feedback. Implementing these recommendations could lead to increased satisfaction and sales among younger demographics.

Format

This analysis can be presented via a PowerPoint presentation with visuals showcasing the current case features, suggested modifications, and a mockup of a possible design. Alternatively, a well-structured document can be created outlining the points and including testimonials for a compelling read.

Final Notes

All findings are based on product reviews, user feedback, and comparative analysis of phone cases in the current market landscape. Ensuring that the enhancements resonate with actual user experiences will give OtterBox a competitive edge.