Requirement 3: Television or Radio Advertisement (20 Points)
For this requirement, each team will create a storyboard or script for a television or radio advertisement. An average radio or television ad is about 30 seconds, so have that in mind. You can either write a script, or create a storyboard with pictures and captions if you decide to create a television advertisement. You must also write a half page description of how this advertisement appeals to you target market and why. When writing this description and in the creation of your advertisement, you want to address the following:
• What does your target market watch/listen to on TV/Radio?
• What show does your target market watch/listen too on TV/Radio?
• What types of ads does you target market respond to (humor, informational, cartoon, etc)?
• What do you want to communicate to your target market about your product?
4 answers