_____________ refers to the reputation, prestige and renown of a business and is considered a key ingredient in the success of a business. It is not tangible like a business' building or fleet of trucks, but is often just as valuable, or more valuable, than such tangible assets.

Question

Copyright
cyberquatting
design patent
fair use
goodwill
patent
piracy
service mark
trade secret
counterfeit
derivative work
domain name
federal law
intellectual property
patent pending
plagiarism
trade name
trade mark

Answer 1

Goodwill