In this scenario, Reed is responding to product needs by choosing to lease the shop. By having a physical location, he is addressing the preferences of his potential customers who want to handle and smell the candles before purchasing.
Reed has established a new business selling fragrant candles. His marketing research has shown that his potential customers prefer to handle and smell the candles before making a purchase. As a result, Reed signed a contract to lease a small shop at the regional mall. In this scenario, what is Reed responding to by choosing to lease the shop?
(1 point)
Responses
costs of business
costs of business
product needs
product needs
work/life balance
work/life balance
employer requirements
1 answer
0 answers