https://www.bbc.com/news/business-53130940
1. Crisis management: One of the key tools of PR that would be crucial in maintaining a positive view of Boohoo in the minds of the public in the aftermath of this scandal is crisis management. Boohoo needs to act swiftly and decisively to address the issue, take responsibility for their actions, and communicate transparently with the public about what steps they are taking to rectify the situation. By showing that they are taking the issue seriously and making efforts to improve their practices, Boohoo can help rebuild trust with consumers.
2. Reputation management: Another important tool of PR that Boohoo should utilize is reputation management. In order to maintain a positive image in the eyes of the public, Boohoo needs to actively work on repairing any damage to their brand reputation caused by this incident. This may involve highlighting their commitment to ethical sourcing and transparency in their supply chain, as well as showcasing their efforts to support British manufacturing in a genuine and honest way.
3. Media relations: Given the widespread coverage of this issue in the media, Boohoo should focus on effectively managing their media relations as a PR strategy. This involves proactively engaging with journalists and media outlets to ensure that their side of the story is heard, as well as maintaining open lines of communication with the press to address any further inquiries or concerns. By being transparent and forthcoming in their communications with the media, Boohoo can help shape the narrative surrounding the issue and demonstrate their commitment to accountability and integrity.
Read through the article 'Boohoo put "Made in UK" labels on clothes made overseas' by copying and pasting the following URL into your web browser:
Which three (3) tools of PR are most applicable to maintaining a positive view of Boohoo in the mind of the public? Explain the reasons for each of your selections by making reference to the article provided.
1 answer