Read through the article 'Boohoo put "Made in UK" labels on clothes made overseas' by copying and pasting the following URL into your web browser:

Question

Which three (3) tools of PR are most applicable to maintaining a positive view of Boohoo in the mind of the public? Explain the reasons for each of your selections by making reference to the article provided.

Answer 1

https://www.bbc.com/news/business-58654134

The three tools of PR that are most applicable to maintaining a positive view of Boohoo in the mind of the public in light of this article are crisis management, transparency, and reputation management.

1. Crisis management: Boohoo would need to have a solid crisis management strategy in place to address the issue of misleading "Made in UK" labels on clothes that are actually made overseas. They would need to respond quickly and effectively to the public outcry and take steps to rectify the situation. By acknowledging the mistake, apologizing for it, and taking steps to prevent it from happening again in the future, Boohoo can demonstrate that they are taking the issue seriously and are committed to addressing it.

2. Transparency: Boohoo should prioritize transparency in their communication with the public regarding the issue of misleading labels on their clothes. They should provide clear and honest information about where their products are actually made and how they plan to ensure that their labeling is accurate in the future. By being transparent about their practices and being open to feedback from consumers, Boohoo can rebuild trust with their audience and demonstrate their commitment to integrity.

3. Reputation management: Boohoo needs to actively work on managing their reputation in the wake of this controversy. They should emphasize their commitment to ethical sourcing and manufacturing practices, highlight their efforts to support workers and communities in the countries where their products are made, and showcase any certifications or partnerships they have that demonstrate their commitment to sustainability and responsible business practices. By proactively shaping a positive narrative around their brand and addressing any negative perceptions head-on, Boohoo can work towards rebuilding their reputation and restoring trust with consumers.