1. Authenticity and transparency: The PR team would have to carefully address the issue of falsely labeling clothes as "Made in UK" when they were actually made overseas. They would need to explain why this happened, take responsibility for the mistake, and outline steps they are taking to prevent it from happening in the future. It is important for the brand to be authentic and transparent about their sourcing practices to rebuild trust with consumers.
2. Reputation management: The PR team would need to focus on managing the brand's reputation in the aftermath of this scandal. They would need to communicate with stakeholders, including customers, investors, and the media, to address any concerns and mitigate any potential damage to the brand's image. They may need to issue apologies, provide refunds or exchanges to affected customers, and implement new policies or procedures to ensure the accuracy of labeling on their products.
Read through the article 'Boohoo put "Made in UK" labels on clothes made overseas' by copying and pasting the following URL into your web browser:
Answer the following questions:
3.1 Provide a short description of the two (2) crucial points a PR team would have to look at when addressing this specific PR scandal.
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