System Vision Document: Airport Customer Relationship Management System
Introduction:
The Airport Customer Relationship Management System is a comprehensive platform designed to enhance the overall customer experience at the airport. The system will provide real-time information, navigation capabilities, and instant access to medical services to ensure the satisfaction and safety of all airport visitors.
Vision:
Our vision is to create a state-of-the-art Customer Relationship Management System that will set a new standard for airport services. By providing accurate and up-to-date information, seamless navigation, and immediate access to medical assistance, we aim to exceed customer expectations and establish the airport as a premier destination for travelers.
Objectives:
1. To deliver timely updates on flights, airport amenities, and services available at the airport to enhance the overall customer experience.
2. To provide GPS navigation capabilities for easy access to various amenities and boarding gates, improving customer convenience and satisfaction.
3. To offer instant connection to medical and ambulatory services for any medical emergency, ensuring the safety and well-being of all airport visitors.
4. To accommodate potential changes in requirements from stakeholders, particularly the executive known for being indecisive, while ensuring the system remains top-notch in quality.
5. To complete the development of the system ahead of schedule to maximize efficiency and potentially receive a bonus for early delivery.
6. To ensure the success of the new system by eliminating any room for failure and meeting the high standards set by the investment in the project.
Scope:
The Airport Customer Relationship Management System will be accessible online via kiosks strategically placed around the airport and through a downloadable mobile application. The system will provide real-time updates on flights, airport amenities, and services, as well as GPS navigation for easy access to various locations within the airport. Additionally, the system will have a feature for instant connection to medical and ambulatory services in case of a medical emergency.
Conclusion:
The Airport Customer Relationship Management System will revolutionize the way customers interact with the airport, providing them with essential information, seamless navigation, and immediate access to medical services. By meeting the needs of all stakeholders and exceeding customer expectations, we aim to create a world-class system that will solidify the airport's reputation as a top destination for travelers.
Read the following scenario. Then, answer all questions in this assignment based on the
information contained in the scenario. If you make any assumptions when answering a question,
please state them clearly.
Scenario: Airport Customer Relations Management System
A local airport has recently upgraded its infrastructure to be able to accommodate international
flights. Airport management is expecting an influx of tourists. To ensure the all-round success of
this new endeavour, a heavy emphasis is being placed on keeping visitors to the airport as
satisfied with the airport and its amenities as possible. To aid in maintaining good customer
relations, the airport has decided to invest in the development of a new Customer Relations
Management System, which would be accessible online via kiosks strategically placed around the
airport as well as a downloadable mobile application.
The new system is envisioned to offer customers the following:
1. Information: updates on flights, airport amenities and services available at the airport;
2. Navigation capability: GPS navigation to various amenities and boarding gates;
3. Instant connection to medical and ambulatory services for any medical emergency.
You have been awarded the contract for the development of the Airport Customer Relations
Management System. At the contract signing, you heard a rumour that one of the executives is
known for being indecisive and therefore changes his mind frequently. He is also responsible for
ultimately signing the new system into operation, so as far as possible, you will need to
accommodate his changes. In the same breath, you have been told that should you deliver this
system earlier than anticipated, you will receive a sizable bonus. The one thing, though, that has
been constant in all of your communications with the various stakeholders is that due to the size
of the investment in the project, there is no room for failure, and the system has to be at the top
of its class.
Q.1.2 Create a System Vision Document for the Airport Customer Relationship
Management System.
1 answer