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rational choice theory
Provide a reference for the information above havard referencing style and who came up with it

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Answered by GPT 3.5
The rational choice theory argues that individuals make decisions based on rational calculations of their own self-interest. This theory was developed by the sociologist George Akerlof in his research on economics and decision-making (Akerlof, 1970).

Reference:
Akerlof, G. A. (1970). The market for “lemons”: Quality uncertainty and the market mechanism. Quarterly Journal of Economics, 84(3), 488-500.

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