The characteristic that is NOT typically associated with a service is Homogenous.
Services are generally considered to be:
- Intangible: They cannot be touched or owned like physical products.
- Perishable: They cannot be stored or saved for later (e.g., a missed flight cannot be reused).
- Inseparable: They are produced and consumed simultaneously, meaning the provider and the customer often interact directly during the service delivery.
On the other hand, services are often heterogeneous (not homogenous) because they can vary in quality and can be influenced by who provides the service, when, and where.