The correct response is:
Farmers were highly respected for production of basic goods; merchants were little respected because they did not produce goods.
In Han China, Confucian ideology placed a strong emphasis on the importance of agriculture and the moral superiority of farmers, who were seen as essential for sustaining society through their production of food. In contrast, merchants were generally viewed with disdain as they were seen as profit-driven and not contributing directly to the production of goods.