If I were the president of the company, I would consider the following factors when deciding which offer to give to customers:
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Instant Gratification vs. Long-term Engagement: The "buy two, get one free" offer provides immediate value to customers, encouraging them to make a purchase right away. In contrast, the drawing for a free trip to Disney World creates excitement and engagement, but the reward is not guaranteed.
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Customer Engagement and Brand Loyalty: The drawing for a free trip could enhance brand loyalty and customer engagement, particularly if marketed well, as it provides a unique and memorable incentive that could lead to positive word-of-mouth.
Based on these considerations, I would choose "Buy two bottles of soda and get one free." This offer encourages immediate purchases, creates a sense of value, and is more straightforward for customers. While the trip drawing may generate excitement, in the long run, the simpler and more tangible offer could lead to increased sales and customer satisfaction.