Question 6 (1 point)

Question

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Which of the following BEST describes the concept of product positioning in marketing?

Question 6 options:

Creating a brand-new product from scratch

Influencing consumer perceptions of a product compared to competitors.

Placing products on store shelves

Determining the price and placement of a product by geographic location

Answer 1

The option that BEST describes the concept of product positioning in marketing is:

Influencing consumer perceptions of a product compared to competitors.