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Question # 5

Multiple Select
Secondary data included in a marketing research report is _____. (Select all that apply.)

Responses

sometimes necessary for a study
sometimes necessary for a study

usually intended to mislead a client
usually intended to mislead a client

only okay if the data is from a reputable supplier
only okay if the data is from a reputable supplier

occasionally used by firms to show they have done more work than they have
occasionally used by firms to show they have done more work than they have

1 answer

In this question regarding secondary data included in a marketing research report, the appropriate responses would be:

  1. sometimes necessary for a study - Secondary data can provide valuable insights and context that may be necessary for understanding the research question or for comparative analysis.

  2. only okay if the data is from a reputable supplier - Using secondary data from reputable sources is important to ensure the reliability and validity of the information presented in the report.

The other options, "usually intended to mislead a client" and "occasionally used by firms to show they have done more work than they have," are not appropriate responses, as they imply unethical practices that should not be associated with legitimate marketing research.

So, the correct selections are:

  • sometimes necessary for a study
  • only okay if the data is from a reputable supplier