Question 2

When you are focused on generating sales or sales leads through social media marketing, what kind of social media platform can help the most?

1 point

Publishing or sharing platforms

Platforms that offer immediate shopping integration

Messaging platforms

Collaboration or networking platforms

1 answer

For generating sales or sales leads through social media marketing, platforms that offer immediate shopping integration are likely to help the most. These platforms provide direct opportunities for transactions, allowing users to purchase products directly from the social media app, which can significantly enhance conversion rates and streamline the buying process.