Question # 2

Question

Multiple Select
Organizations use marketing research to gather data about _____. (Select all that apply)

Responses

employees they want to hire
employees they want to hire

new products they are considering
new products they are considering

their customers
their customers

their customers’ preferences

Answer 1

Organizations use marketing research to gather data about the following:

• new products they are considering
• their customers
• their customers’ preferences

These options are directly related to understanding market needs, consumer behavior, and product development. The option regarding employees they want to hire is typically not addressed through marketing research but rather through human resources practices.