Question 1

Question

Question 2
Question 3
Question 4
Question 5
A)Distinguish which public officials’ use of media is for the purpose of disseminating government information.(1 point)
a state senate candidate talking about what policy she will help enact if elected
a state governor announcing a program to limit the spread of COVID-19
a town council member hosting an upcoming campaign rally
a presidential debate
A)Who was the first presidential candidate to hire firms to accumulate data to drive political advertisements on the internet?(1 point)
George H. W. Bush
Lyndon B. Johnson
George W. Bush
William Jefferson Clinton
A)What is a criticism of the media’s use of race horse journalism?(1 point)
Media should cover more than just sporting events.
Public officials should not use horse race journalism to report national events.
People won’t get accurate facts because news outlets rush to present news stories.
It helped Obama to win a landslide election in 2008.
A)Assess the importance of websites to presidential elections by the year 2000.(1 point)
All candidates had heavily text-based websites by the year 2000.
Candidates did not use websites by the year 2000.
Candidates had moved past the use of websites by the year 2000.
Candidates used television and radio entertainment shows exclusively by the year 2000.
A)Analyze the difference between direct response ads and regular political advertisements.(1 point)
Direct response ads are solely used to message platform ideas rather than to promote individuals as regular political ads do.
Direct response ads generally target larger groups than traditional advertisements.
Direct response ads are used to get a message across, and traditional ads are used to gather contact information about a voter.
Direct response ads are more specifically targeted to an individual than traditional advertisements.

Answer 1

Here are the answers to your questions:

1. Distinguish which public officials’ use of media is for the purpose of disseminating government information.
   Answer: a state governor announcing a program to limit the spread of COVID-19.

2. Who was the first presidential candidate to hire firms to accumulate data to drive political advertisements on the internet?
   Answer: George W. Bush.

3. What is a criticism of the media’s use of horse race journalism?
   Answer: People won’t get accurate facts because news outlets rush to present news stories.

4. Assess the importance of websites to presidential elections by the year 2000.
   Answer: All candidates had heavily text-based websites by the year 2000.

5. Analyze the difference between direct response ads and regular political advertisements.
   Answer: Direct response ads are more specifically targeted to an individual than traditional advertisements.