Question 1

Question

Please be sure to expand the "Instructions" tab shown above to access the content calendar needed to answer each question.

Take a look at Imra’s blog post promotions. Which post had the least readership on the website, and what insight would that give her for writing future blog posts? (Choose one)

Best wedding flowers post had the least engagement; create more “best of” lists.

The personal story post had the least traffic; include more personal stories in future blog posts to create more of a personal connection.

Seasonal flowers post had the least engagement; observe the qualities of posts that do well and edit your seasonal flower posts going forward.

The Fair Trade Day post had the least engagement; write more blog posts around sustainability and worker concerns.

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1 point
2.
Question 2
Imra has started posting about the bouquet creations she makes for her clients, in order to showcase the flowers and her skills, which will hopefully draw more people to order something they haven’t seen before. Which bouquet creations posts are receiving higher engagement?

Bouquet creations featuring questions

Bouquet creations featuring only images

Bouquet creations posting later in the day

Bouquet creations posts that appear later in the week

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1 point
3.
Question 3
Imra has started a Flower of the Week post, to help educate her followers about the different types of flowers out in the world. However, these posts are seeing very low engagement. What could be a reasonable cause of the low engagement?

She is using the wrong platform

She is posting too late in the day

She is not using any visuals

Her audience does not like flowers

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1 point
4.
Question 4
Imra noticed a jump in new followers on Instagram on May 28. What could be a reasonable cause of that?

The “How to: Tend Summer Garden” story was shared many times

The “Bouquet Creations” Post was shared many times

The “How to: Tend Summer Garden” story received many likes

The Graduation Bouquets image received many click-throughs

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1 point
5.
Question 5
Calla & Ivy is going to be hosting some summer classes on floral arrangement, and Imra has posted twice about it, once on May 20 and once on May 27. What could be the reason why the second post led to more sign-ups?

It was posted at a different time of day

It was posted on a different platform

There was more information in the post

It had a video

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1 point
6.
Question 6
Imra started posting “How to” Instagram stories for various topics and noticed that her followers were very interested in these, based on the number of shares and impressions. She is planning her next “How to” Instagram story videos for the following month, and wants to use her insights to determine which topics her followers would most be interested in. Which topic should she choose?

Maintaining flowers

Home Gardening

Color schemes for bouquets

Caring for house plants

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1 point
7.
Question 7
What is the importance of including a mention (@) of the account or publication where Imra found the articles to her posts?

It alerts the original poster that something they created has been shared, so that they and their audience become aware of and can engage with Calla & Ivy.

Twitter can’t track metrics unless there’s an @ in the post.

It’s not a concern — no need for mentions in any shared content on social media.

It gives credibility to the post.

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1 point
8.
Question 8
Imra makes a note of the important holidays throughout the month of May which might prompt her customers to purchase her flowers. For each holiday, she has planned a post for Facebook with a link to her website and a purchase page. Which holiday post was most successful with engagement?

Mother’s Day

Teacher’s Day

Memorial Day

Nurse’s Day

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1 point
9.
Question 9
Considering that Calla & Ivy’s audience is on Facebook during the mid- to late-afternoon, how is Imra doing on her posting schedule?

Not good. Imra needs to adjust her posting time.

The time you post something on social media doesn’t matter.

Great! All posts are within that time.

Pretty good! Most posts are between that time, but Calla & Ivy is still seeing good engagement from posts outside of the time frame.

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1 point
10.
Question 10
Which platform has the lowest engagement for Calla & Ivy, and could use more strategy for improvement?

Twitter

Pinterest

Facebook

Instagram

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1 point

Answer 1

Here are the answers to the questions based on the information provided:

Question 1: The post with the least readership was the personal story post; include more personal stories in future blog posts to create more of a personal connection.

Question 2: Bouquet creations featuring questions are receiving higher engagement.

Question 3: A reasonable cause of the low engagement for the Flower of the Week post could be that she is not using any visuals.

Question 4: The reasonable cause for the jump in new followers on Instagram on May 28 could be that the “How to: Tend Summer Garden” story was shared many times.

Question 5: The second post that led to more sign-ups might have been more successful because there was more information in the post.

Question 6: For her next “How to” Instagram story videos, she should choose the topic "Maintaining flowers," as her followers showed a lot of interest in such content.

Question 7: The importance of including a mention (@) of the account or publication where Imra found the articles is that it alerts the original poster that something they created has been shared, so that they and their audience become aware of and can engage with Calla & Ivy.

Question 8: The most successful holiday post with engagement was Mother's Day.

Question 9: Imra is doing pretty good on her posting schedule! Most posts are between that time, but Calla & Ivy is still seeing good engagement from posts outside of the time frame.

Question 10: The platform with the lowest engagement for Calla & Ivy, which could use more strategy for improvement, is Twitter.