Question 1(Multiple Choice Worth 3 points)

(03.03 MC)

You just saw an online ad that shows a group of friends buying the same brand of clothes. All around them are different people who are also wearing the same brand of clothes. What technique has the advertising company used to persuade you to buy the clothes?

Bandwagon
Snob appeal
Scientific evidence
Testimonials
Question 2(Multiple Choice Worth 3 points)
(03.03 LC)

Which of the following is a promise advertisers could make to promote healthy living using fitness equipment?

"Use full body movements to improve your health."
"Get into a bikini by this summer with our muscle toner machine."
"Powerlift the heaviest weights in three complete workouts."
"The juice-only mixer will enable you to have more power."
Question 3(Multiple Choice Worth 3 points)
(03.03 LC)

What is the focus of the bandwagon advertising style?

To try to persuade someone to do something based on the fact that "everyone's doing it"
To try to persuade someone to avoid doing something based on the fact that "it's unhealthy"
To try to persuade someone to do something based on the fact that "statistics show it's good"
To try to persuade someone to avoid doing something based on the fact that "it causes cancer"
Question 4(Multiple Choice Worth 3 points)
(03.03 MC)

You just saw a video ad that shows a man talking about the diet pill he uses. He doesn't appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. What technique has the advertising company used to persuade you to use the diet pill?

Bandwagon
Plain folks
Scientific evidence
Glittering generalities
Question 5(Multiple Choice Worth 3 points)
(03.03 MC)

Your friend wants your advice about his new transformation fitness plan. He has found a plan that sounds promising to him, but he wants to know what you think before he gets started. The plan is backed by several celebrities. It requires people to buy expensive, pre-packaged, microwavable food and supplements and some workout equipment. Their website promises people can lose up to 30 pounds with minimal exercise. What should you tell your friend?

This is a good plan, but he should find a coupon online to reduce the cost.
There is not enough information to determine whether this plan is good or not.
This is not a good plan because the best bet is always healthy eating and regular exercise.
This is not a good plan unless he is going to add a 100% fruit juice with his breakfast.

1 answer

Here are the answers to your questions:

Question 1:
What technique has the advertising company used to persuade you to buy the clothes?
Answer: Bandwagon
This technique suggests that you should buy the product because it is popular and "everyone is doing it."


Question 2:
Which of the following is a promise advertisers could make to promote healthy living using fitness equipment?
Answer: "Get into a bikini by this summer with our muscle toner machine."
This statement directly appeals to the desire for an attractive appearance and suggests a specific outcome from using the product.


Question 3:
What is the focus of the bandwagon advertising style?
Answer: To try to persuade someone to do something based on the fact that "everyone's doing it."
The bandwagon technique relies on the idea that people will follow the crowd and do what others are doing.


Question 4:
What technique has the advertising company used to persuade you to use the diet pill?
Answer: Plain folks
This technique involves using everyday people rather than actors to promote a product, making it seem more relatable and trustworthy.


Question 5:
What should you tell your friend?
Answer: This is not a good plan because the best bet is always healthy eating and regular exercise.
It's important to approach weight loss with a sustainable plan that includes healthy habits rather than relying on quick fixes or celebrity endorsements.


Feel free to reach out if you have more questions!

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