Question 1

Question

In what ways can a company use social media to engage with customers? (Select all that apply)

Status: [object Object]
1 point

By giving routine sales pitches

By sharing stories of the business and employees in a relatable and identifiable way

By posting content that shows customers that the company is present and responsive

By ignoring customer feedback on posts

Answer 1

A company can use social media to engage with customers in the following ways:

• By sharing stories of the business and employees in a relatable and identifiable way
• By posting content that shows customers that the company is present and responsive

Ignoring customer feedback on posts would not be an effective way to engage with customers, and giving routine sales pitches may not foster genuine engagement.