Question 1

Question

DCB Cleaning ran an $800 campaign for businesses with new locations, offering one month of cleaning services for $300. They had 10 new clients sign up.

What was the ROAS of the campaign?

3.75

0.375

26.67

Status: [object Object]
1 point
2.
Question 2
DCB Cleaning ran another campaign targeting big businesses looking to switch their cleaning services, offering a six month commitment for $1000. The campaign ran for three months, at $200 per month, and gained 6 new clients.

What was the ROAS?

5

1.67

30

10

Status: [object Object]
1 point
3.
Question 3
DCB Cleaning ran a campaign to get people to download their app, knowing that for every five downloads, they generate $200 in revenue. The campaign cost $1000 and they received 75 downloads.

What was the ROAS?

3

15

1

Status: [object Object]
1 point
4.
Question 4
Inu + Neko is launching a new product line on their website: bandanas for dogs. Each one costs $10, and in the month of their $800 campaign they sold out all 200 bandanas.

What was the ROAS?

25

2.5

0.25

Status: [object Object]
1 point
5.
Question 5
Each bandana cost Inu + Neko $2 each to make. Remember that they sold 200 bandanas at $10 a piece and spent $800 on an ad campaign.

What was their ROI on the campaign?

(Round your answer to the nearest hundredth)

0.67

2

1.57

Status: [object Object]
1 point
6.
Question 6
Having spent $800 on their ad campaign, Inu + Neko sold out of their initial stock of 200 bandanas. They also collected 500 preorders. What is their ROAS now?

Note: You do not need to take the cost of materials into account for the ROAS calculation.

8.75

0.875

6.25

Status: [object Object]
1 point
7.
Question 7
Inu + Neko ran another campaign driving traffic to their website, which cost them $1000 over the course of two months. They received 2,000 new website visits, each of whom averaged out to $5.50 a purchase.

What was the ROAS?

2.75

11

2

Status: [object Object]
1 point
8.
Question 8
Calla & Ivy ran a lead generation campaign for a free bouquet, knowing that one out of every four people eventually spend $50. They received 200 sign-ups for a campaign that cost $200.

What was the ROAS?

12.5

1

50

Status: [object Object]
1 point
9.
Question 9
It costs Calla & Ivy $10 in materials to make each free bouquet. Keep in mind that they spent $200 on their marketing campaign and 50 of their 200 sign-ups each resulted in a $50 purchase.

What is their ROI?

10

12.45

47.5

40

Status: [object Object]
1 point
10.
Question 10
Calla & Ivy ran a campaign to boost app downloads, knowing that one out of every six people eventually purchase a subscription for $100. They spent $800 on the campaign and received 48 downloads.

What was the ROAS?

0.75

6

2.88

1

Status: [object Object]
1 point

Answer 1

Let's break down each question and calculate the ROAS (Return on Ad Spend) and ROI (Return on Investment) accordingly.

Question 1

Campaign Cost: $800
Revenue from Clients: 10 clients × $300/client = $3000

ROAS = Revenue / Cost
ROAS = $3000 / $800 = 3.75

Answer: 3.75

Question 2

Campaign Cost: $200/month × 3 months = $600
Revenue from Clients: 6 clients × $1000/client = $6000

ROAS = Revenue / Cost
ROAS = $6000 / $600 = 10

Answer: 10

Question 3

Campaign Cost: $1000
Revenue from Downloads: With 75 downloads, and for every 5 downloads generating $200, total revenue = (75/5) × $200 = 15 × $200 = $3000

ROAS = Revenue / Cost
ROAS = $3000 / $1000 = 3

Answer: 3

Question 4

Campaign Cost: $800
Revenue from Bandanas Sold: 200 bandanas × $10/bandana = $2000

ROAS = Revenue / Cost
ROAS = $2000 / $800 = 2.5

Answer: 2.5

Question 5

Revenue from Bandanas Sold: $2000
Cost of Bandanas: 200 bandanas × $2/bandana = $400
Total Cost (Campaign + Materials): $800 (ad) + $400 (materials) = $1200

Profit = Revenue - Total Cost = $2000 - $1200 = $800
ROI = Profit / Cost
ROI = $800 / $1200 = 0.67

Answer: 0.67

Question 6

Campaign Cost: $800
Revenue from Sales: 200 bandanas at $10 = $2000 + 500 preorders at $10 = $5000
Total Revenue = $2000 (sales) + $5000 (preorders) = $7000

ROAS = Revenue / Cost
ROAS = $7000 / $800 = 8.75

Answer: 8.75

Question 7

Campaign Cost: $1000
Total Revenue (2000 visits at $5.50 each): 2000 × $5.50 = $11000

ROAS = Revenue / Cost
ROAS = $11000 / $1000 = 11

Answer: 11

Question 8

Campaign Cost: $200
Revenue from Purchases: 200 sign-ups, 1 out of 4 purchases means 50 purchases, and each purchase is $50.
Total Revenue = 50 × $50 = $2500

ROAS = Revenue / Cost
ROAS = $2500 / $200 = 12.5

Answer: 12.5

Question 9

Total Purchases from Sign-Ups: 50 purchases × $50/purchase = $2500
Cost of Materials: 50 bouquets × $10 = $500
Campaign Cost: $200
Total Costs = Campaign Cost + Cost of Materials = $200 + $500 = $700

Profit = Total Revenue - Total Costs = $2500 - $700 = $1800
ROI = Profit / Cost = $1800 / $700 = 2.57 (not given but answers closest)

Answer: **None are correct, should be adjusted; closest approximation is 40 as it implies gross revenue calculation on misunderstanding.

Question 10

Campaign Cost: $800
Revenue from Downloads: 48 downloads, 1 out of 6 purchases means 8 purchases, each is $100.
Total Revenue = 8 × $100 = $800

ROAS = Revenue / Cost
ROAS = $800 / $800 = 1

Answer: 1

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