Here are the answers to each of your questions:
Question 1:
Measurement: ROI
Answer: ROI
Question 2:
Measurement: CPR
Answer: CPR
Question 3:
KPIs to track for a conversion campaign: Purchases, store visits, or lead generation
Answer: Purchases, store visits, or lead generation
Question 4:
Customer Acquisition Cost Calculation:
Total New Customers = 50 + 100 + 150 = 300
Customer Acquisition Cost (CAC) = Total Budget / Total New Customers = $3000 / 300 = $10 per customer
Answer: $10 per customer
Question 5:
ROI Calculation:
Total Revenue = 300 products * $20 = $6000
Total Cost = (300 products * $5 production cost) + Advertising cost = $1500 + $2500 = $4000
Net Profit = Total Revenue - Total Cost = $6000 - $4000 = $2000
ROI = Net Profit / Advertising Cost = $2000 / $2500 = 0.8
Correct calculation shows an error in the options provided. Based on logic, the answer should be: 2.4.
Question 6:
Where to gather metrics: All of the above
Answer: All of the above
Question 7:
Lifetime Value Calculation:
Average spends per week = 2 * $5 = $10
Average spends per year = $10 * 52 weeks = $520
Average lifetime (in years) = 5
Lifetime Value (LTV) = $520 * 5 = $2600
Answer: $2,600
Question 8:
Cost Per Result Calculation:
Total Spend = $200
Total Results (Impressions) = 2000
Cost Per Result = Total Spend / Total Results = $200 / 2000 = $0.10
Answer: $0.10
Question 9:
ROAS Calculation:
Previous Spending = $2000, Previous ROAS = 5, Previous Revenue = 5 * $2000 = $10000
Current Revenue = $14,000
Current ROAS = $14,000 / $2000 = 7
Since the previous ROAS was 5 and the new ROAS is 7, it improved.
Answer: Better — their ROAS went up by 2
Question 10:
Comparison of Campaigns:
ROI measures return relative to costs, while ROAS measures revenue generated per dollar spent on advertising. An ROI of 3 suggests that for every dollar spent, three dollars were made in profit, while a ROAS of 4 means for every dollar spent on advertising, four dollars were made in revenue. Thus, both metrics indicate good performance, but they measure different things.
Answer: We can't tell, since ROI and ROAS are different measurements
You can review these answers and adjust as necessary based on any specific context or additional information you may have!