Q.2.1 Identify three functional requirements for the Airport Customer Relationship

Question

Management System...write an lengthy answer

Answer 1

1. Customer Profile Management: One of the key functional requirements for an Airport Customer Relationship Management System is the ability to effectively manage customer profiles. This includes capturing important customer information such as contact details, travel preferences, past interactions with the airport, and any other relevant data that can help personalize the customer experience. By maintaining accurate and detailed customer profiles, airport staff can provide more personalized and tailored services to customers, thereby enhancing customer satisfaction and loyalty.

2. Booking and Reservation Management: Another important functional requirement for an Airport Customer Relationship Management System is the ability to handle bookings and reservations efficiently. This includes managing flight bookings, car rentals, hotel accommodations, and any other services that customers may require during their travel. The system should allow customers to easily make, modify, or cancel bookings, as well as provide real-time updates on their reservations. By streamlining the booking process and providing a seamless experience for customers, the airport can improve operational efficiency and customer satisfaction.

3. Communication and Engagement: A key aspect of customer relationship management is effective communication and engagement with customers. The Airport Customer Relationship Management System should include features that enable personalized communication with customers through various channels such as email, SMS, mobile apps, and social media. This could include sending personalized offers, updates on flight statuses, information on airport services, and soliciting feedback from customers. By maintaining open lines of communication and engaging with customers proactively, the system can help build stronger relationships with customers and foster loyalty towards the airport.