Question

Q.2.1 Identify three functional requirements for the Airport Customer Relationship
Management System.

Answer 1

1. The system should be able to store and manage customer data, including personal information, contact details, flight history, preferences, and feedback.

2. The system should have the capability to track and analyze customer interactions across various touchpoints, such as phone calls, emails, social media, and in-person interactions, to gain insights into customer behavior and preferences.

3. The system should support personalized communication with customers, such as sending targeted offers, updates, and notifications based on customer preferences and behavior.