Q.1.2 It is also important to look at other profiles. The website above provides examples

Question

of exceptional LinkedIn profiles. Critically review one of the provided profiles by
answering the following questions.
1) What are the three factors that you believe makes this profile so successful?
(10)
2) What would have done differently if you were designing this profile? (10)
3) What do you believe is the weakest element of the profile? (5

Answer 1

1) The three factors that make this profile successful are:

a) Professional headline: The profile has a compelling and concise professional headline that clearly communicates the individual's expertise and value proposition. It grabs attention and provides a clear indication of their professional identity.

b) Well-written summary: The summary section is engaging and effectively highlights the individual's key achievements, skills, and experiences. It provides a comprehensive yet concise overview of their career and showcases their unique selling points.

c) Use of media and visual elements: The profile incorporates images, videos, and other media to enhance the storytelling and visual appeal. This allows the individual to showcase their work samples, projects, and presentations, making the profile more dynamic and engaging.

2) If I were designing this profile, I would have done the following differently:

a) Improved formatting: While the profile is overall well-structured, it could benefit from more consistent formatting and better use of headings and bullet points. This would enhance readability and make it easier for readers to skim through the content.

b) Engaged more with recommendations and endorsements: The profile lacks sufficient recommendations and endorsements from colleagues, clients, or other professionals. Actively soliciting these testimonials and showcasing them on the profile would add significant credibility and strengthen the individual's professional reputation.

c) Updated contact information: The profile should include up-to-date contact information, such as an email address or phone number, to encourage potential employers or connections to reach out easily. This essential information can be added in the "Contact Info" section.

3) The weakest element of the profile is the lack of specific and quantifiable achievements or results in the experience section. While the responsibilities and roles are mentioned, there is limited information on the measurable impact or outcomes of the individual's work. Adding specific achievements, such as revenue growth percentages, project success rates, or team accomplishments, would make the profile more impactful and persuasive.