The phrase "Positioned in an affluent area offers convenience" means that a business or service is located in a wealthy neighborhood or area where residents are likely to have higher disposable incomes. This positioning provides convenience for the target market, as the location makes it easier for affluent customers to access the business or service without traveling far.
In terms of pricing objectives, this often means that the business may be able to set higher prices because its location attracts customers who can afford to pay more, and the convenience of being close to home adds additional value. Essentially, the affluent setting and the ease of access combine to create a desirable shopping or service experience for customers.