pricing objectives:

status quo:
1) price point: in papindo k7.40 is higher, suggesting a premium positioning or additional value perceived by customers. please state out the main idea of the above point

1 answer

The main idea of the point regarding the price point of K7.40 in Papindo suggests that the store is adopting a premium pricing strategy. By setting a higher price, Papindo positions its products as offering additional value or quality, which may enhance customer perception of the brand. This strategy typically targets consumers who are willing to pay more for perceived superior quality, exclusivity, or better service, thereby differentiating themselves from competitors who may offer lower-priced alternatives.

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